AUVERSUM
2023
pattern design + AR content
Collaborative project with fashion designer Lada Vyvialova
photo: Veronika Lukasova

  
This project presents a pioneering approach to fashion in the AUVERSUM collection. The pattern printed on the fabric is conceived as an environment within a virtual digital space. Its complexity cannot be achieved through traditional 2D approaches to pattern design.

The pattern is further enriched by augmented reality, where its individual components are displayed dynamically. The fusion of physical and virtual realities enhances the visual presence of the wearer, creating an immersive and multidimensional experience.
The collection extends into accessories realized through 3D printing, including earrings, headbands, and bracelets. This exploration follows in the tradition of Dada and Bauhaus artists, who experimented with costume and theatre design, creating highly sculptural, geometric forms. As a sculptor, I am constantly investigating how form interacts with and complements the human figure, transforming wearables into extensions of both body and space.
Guided by a philosophy of sustainability, the collection is crafted from specially certified nano-materials that combine exceptional quality with long-lasting durability. The fabric is hypoallergenic, adapts to any weather through its thermoregulatory properties, and provides UV protection. It is also antibacterial and stain-resistant, making it as functional as it is innovative.

More about the project.

 
         



               



           



AUVERSUM web created by Creadot